Book Description

Review This book so resonates with me.--Helena Morrissey, CEO Newton Investment Management, Founder 30% ClubThought leadership on gender balance.--Vanessa Vallely, Managing Director, WeAreTheCity and author of Heels of SteelHow should women get on in the workplace? Do they need to lean in or is it employers or society that needs to change? The reality, of course, isn't that simple. Inge Woudstra has done a fantastic job of unravelling some of the complexities. She explains the science behind gender diversity in an engaging and readable way that you will find difficult to put down. Women, fathers, managers - this book is brilliant and will help everyone who reads it.--Ben Black, Managing Director of MyFamilyCareBe Gender Smart shines a much-needed laser beam on the myriad benefits women bring to organisations while highlighting invaluable insights into what the most successful women have learned climbing the ladder. Her pragmatic, highly readable and fact-based book is a great addition to the arsenal of tools leading companies and ambitious women need in their toolkit. This book will be helpful to those companies and leaders of both sexes who recognise that more diverse teams and companies are more productive and innovative and will be where people want to work in the future economy.--Kate Grussing, Founder and Managing Director of Sapphire Partners, a leading UK search firmWe all like to think that the old gender wars are over, but unfortunately, despite the huge strides of feminism, we're not living in an equality utopia yet. Inge Woudstra's book is a useful guide to any woman setting out on a career in or out of the corporate jungle and is crammed with sensible, humane advice. I would recommend it - and indeed her - to anyone keen to progress.--Eleanor Mills, Editorial Director of The Sunday TimesThe title says it all... This book does what it says on the cover. It unlocks potential... However, don't be fooled into believing this is a book just for women. It's about talent. If you are a current or aspiring leader this book is for you regardless of gender.--Heather Jackson, Founder and Chair of An Inspirational Journey and The Balanced Business ForumIt is important for women to believe enough in themselves so that they feel able to play from their strengths. However, after 15 years of developing women leaders and hoping for change I can clearly see what a big job we all face. This is because I have now had the experience of watching my three daughters being socialised into the world of work and hearing about the struggles and pitfalls still facing young working women in a male-dominated world. I recommend Be Gender Smart to all women who want to succeed on their own terms, become aware of the challenges they may face and how to rise above them.--Tracey Carr, Founder of eve-olution and My Best Year EverBe Gender Smart not only offers a fascinating insight into the differences between men and women and how these differences function within a corporate environment but also provides useful tips and points of reflection on how to use such differences to our benefit. Inge's book draws you in from the start and helps explain many issues that both men and women face on a day-to-day basis. Be Gender Smart is a true light-bulb moment and I have no hesitation recommending this book.--Sarah-Jane Butler, Founder of Parental Choice LimitedI am loving your book; I think it is an excellent, informative, challenging and encouraging read! You should be proud of it.--Liz Lugt, Speaker, Trainer and Business Mentor Read more About the Author For two decades Inge Woudstra MSc worked in international business in mostly maledominated environments including Shell and Siemens. She has always been on the lookout for answers on what it is that is holding women back and found them in neuroscience and gender difference. Inge then followed her heart and now works with organisations, women and leaders to create a better gender balance. (by Contributor) Read more