Book Description

Review 'Use The Growth Gears to Focus on the Present, Prepare for the Future' - SmallBizTrends.comSummaryWritten by experts who have helped businesses create billions,'The Growth Gears: Using A Market-Based Framework To Drive Business Success' is a guide to business owners who are doing well but are ready to grow. The book guides those owners through a simple three-step model that will help your business navigate the present and an unpredictable future. pointed out in several books (including 'The Three-Box Solution' and 'The 7 Irrefutable Rules of Small Business Growth'), managing a business and growing a business require two different mindsets. Just because a business is first-class in its product or service doesn't mean it will be around tomorrow (i.e. Netflix, Kodak, etc.)Many business owners recognize that they need to step it up for their businesses to get started, but they are confused about how to get started.How do you grow your business in this environment when the only thing you know is your business?What is The Growth Gears About?The Growth Gears: Using A Market-Based Framework To Drive Business Success attempts to solve a problem that many owners face: They can't see outside their business to grow.The reason the book argues that many business owners have this problem is because they are operationally minded, one of two camps that The Growth Gearssays owners fall into. Operationally-minded owners know how to run a good business. They are tinkerers who know how to refine their business process, strategies and personnel to satisfy their current customers.The downside to being operationally-minded is that you can get so focused on the present that you lose sight of the future.That's where the marketing-minded owner comes in. The marketing-minded owner is geared toward growth. This kind of owner knows their current customers in the present and keeps their eyes on the future. They are the owners who are able to transform business process, insight from customer data and signals from the future into a business that successfully evolves through an uncertain future.The downside to being a marketing-minded owner is that you're so focused on the future that you can lose your business in the present.Combining these two mindsets (operation-focused vs marketing-focused) is the goal of The Growth Gears. The authors suggest that businesses that run well today but stay prepared for the future will be in the best position to survive. The way to obtain this mindset is to develop the 'three gears' of a marketing-focus business explained in the book while staying operationally fit in the present.(removed author descriptions)What Was Best About The Growth Gears?The best part of The Growth Gears is the simplicity. Saxby and Hayes refine the complexity of business growth and development into just two mindsets. Using those mindsets, they apply a simple 3-process model and then demonstrate how this model can be applied to some of the toughest questions that business owners have (Should we lower our price? What do we need to know about our competitors? etc.) using direct and easy-to-understand examples.What Could Have Been Done DifferentlyThe Growth Gears is packed with helpful advice that can help any business owner (although it is aimed at owners and upper-level executives like CEOs, CMOs, etc.) to think further about the conditions surrounding their business...Why Read The Growth Gears?The Growth Gears is a great book recommendation for any business owner who wants to improve their SWOT analysis but wants another perspective...If you have ever been in the situation of having a good business but you're planning to grow it more, this book offers a perspective that is definitely worth looking into. Read more About the Author Art Saxby is the founder, CEO, and coprincipal of Chief Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor?s degree and an MBA in finance, going on to work with a variety of highly successful brands, such as Frito-Lay, Kellogg's, Coca-Cola, and Compaq Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.Pete Hayes is CMO and coprincipal of Chief Outsiders, LLC, where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley. He has worked as the marketing executive for Fortune 500 tech giants IBM and AMD as well as for a variety of start-ups and turn-around companies, with achievements in digital marketing, brand development, and consulting. Read more