Review 'Evert Gummesson?s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding.'? (Barney G. Glaser)'This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author?s own experiences are particularly helpful.'? (Richard Teare Service Industries Journal)'Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate.'? (Edward Toomer and Ken Bowen Journal of Operational Research) Read more About the Author Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.? Read more
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