Book Description

From the Back Cover PRAISE FOR RISE ABOVE THE NOISE'For aspiring marketers, Lewis Lin's Rise Above the Noise provides a solid grounding, with concrete examples and exercises, on how to stand out during a marketing interview and land that job of your dreams.'?-- Luanne Calvert, Chief Marketing Officer, VIRGIN AMERICA'There's so much confusion on how to succeed at the marketing interview, especially challenging case questions. Rise Above the Noise examines the most common and challenging interview questions including developing marketing plans, launching new products and dealing with private label competition.'?-- Philipp von Holtzendorff-Fehling, Chief Marketing Officer, AMERICAN HOME SHIELD, SERVICEMASTER and Former Vice President Marketing, T-MOBILE USA'Lewis Lin presents both classic and new marketing cases - along with right and wrong approaches - to sharpen your interview impact. Useful for new graduates and mid-career professionals, Rise Above the Noise contains marketing analogs and role plays to help you elevate yourself above other candidates.'?-- Dan Frechtling, Vice President Global Website Products, HIBU PLC and Former Vice President, MATTEL'I have interviewed countless candidates for marketing roles, and I wish more of them could attack problems this smartly. Follow the step-by-step guidance in this book, and you will set yourself apart from other candidates and succeed in your marketing interviews.'?-- Scott Shrum, Former Brand Manager, S.C. JOHNSON & SON'With the intense competition out there for top marketing jobs, Rise Above the Noise is a practical yet thorough guide on how you can ace your interview and land the job of your dreams.'?-- Jason Jennings, Former Senior Marketing Manager, GENERAL MILLS Read more About the Author LEWIS C. LIN is CEO of Impact Interview, an interview coaching firm. Lewis was named by CNN as one of the 'top 10 job tweeters you should be following.' He has also been featured on FOX, ABC News, San Francisco Chronicle, The Atlantic, The Telegraph, and Business Insider. Before Impact Interview, Lewis was Microsoft's Director of Product Management. Prior to Microsoft, he worked at Google, leading new AdWords product launches. Lewis holds a B.S. in computer science from Stanford University and an M.B.A. from Northwestern University's Kellogg School of Management. He lives in Seattle. Read more