Book Description

From the Inside Flap ALWAYS A WINNER Finding Your Competitive Advantage in an Up and Down Economy 'If you learn how to become your own economic forecaster as Always a Winner teaches, you will ensure that a recession will never again catch you or your organization by surprise.' ?Peter Navarro, from Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007?2009 economic crash. Internationally recognized as an authority on managing the business cycle for competitive advantage, author Peter Navarro shows you how your organization can be a winner over the course of its entire cycle?not just when economic times are good. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy arms you with all the strategies, tactics, and forecasting tools you will need to profitably manage your organization through every business cycle season?from the best of boom times to the worst economic slumps. Practical and insightful, Always a Winner offers immediately useful guidance to help your company survive and thrive in the increasingly risky conditions of the twenty-first century, revealing how you can: Forecast movements and key recessionary turning points in the business cycle Implement a set of 'battle-tested' strategies over the course of the business cycle Rebuild your organization with a broader strategic business cycle orientation Make your organization more recession-resistant and resilient over the longer term Peter Navarro's call to action is simple: if you really care about your organization, you will learn to strategically manage the business cycle to create a powerfully competitive and sustainable advantage over your rivals. In the end, you will attain the superior financial performance sought by every executive team in the world. Read more From the Back Cover Praise forALWAYS A WINNERFinding Your Competitive Advantage in an Up and Down Economy 'In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro's Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature.' ?Dan DiMicco, Chairman and Chief Executive Officer, Nucor Steel 'Always a Winner is an important and timely guide to thriving in challenging economic times. Professor Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea leaves to anticipate business cycles. His 'Master Cyclist' credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas.' ?Mark Greene, PhD, Chief Executive Officer, FICO (Fair Isaac Corp.) 'Navarro's Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf.' ?Mark Zandi, Chief Economist and cofounder of Moody's Economy.com 'Professor Navarro's astute insight that a recession can do far more damage than any ten competitors underscores the supreme importance of recession-proofing your company in these turbulent times. Navarro not only shows you how to do just that, his 'always a winner' forecasting tools and management strategies will help you keep your bottom line up even when the economic cycle is down.' ?Jim Caudill, President, Black & Decker Hardware and Home Improvement 'Navarro's wealth of real-world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must-read!' ?Lakshman Achuthan, Managing Director, Economic Cycle Research Institute Read more See all Editorial Reviews

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