Book Description

Review ..'.turn your cost-based 'call centers' into profit-building 'contact centers.' A must-read for customer service professionals and their bosses.' Read more About the Author Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets. Read more See all Editorial Reviews