Book Description

About the Author Frank K. Sonnenberg, a marketing strategist and partner at Sonnenberg & Partners, has written four books, published over 300 articles, and appeared on CNN as ?a nationally recognized expert in the field of marketing.? Frank served as the National Director of Marketing for Ernst & Young?s Management Consulting Group for over a decade. He and his marketing firm have consulted to some of the largest and most respected companies in the world. IndustryWeek named the first edition of Managing with a Conscience one of the Top Ten Business Books of the Year. named Frank?s blog among the top 100 in 2009, and Trust Across America called Frank one of the Top 100 Thought Leaders of 2010. In 2011, Social Media Marketing Magazine (SMM) selected Frank as one of the top marketing authors in the world on Twitter. He has served as an expert panelist for Bottom Line Business, as the marketing columnist for The Journal of Business Strategy, and on the editorial board of The Journal of Training and Development. He is active within his community and has served on several boards. Visit Frank?s blog: ?Our mission is to spur conversation about the urgent need to reawaken personal values and personal responsibility.? Read more