Book Description

Review 'Burke, director of Boston College's Center for Corporate Community Relations, provides an insightful analysis of the contribution businessess make to community well-being....Corporate social responsibility is a significant issue in today's business environment, and thus this book is a timely and important addition to academic and professional business collections.'-Choice'The book is one that needs to be seriously explored by anyone that needs to be seriously explored by anyone concerned for corporate and community interaction leading to improved quality of life,'-Global Focus: An International Journal Of Business Economics, and Social Policy?The book is one that needs to be seriously explored by anyone that needs to be seriously explored by anyone concerned for corporate and community interaction leading to improved quality of life, ?-Global Focus: An International Journal Of Business Economics, and Social Policy?Burke, director of Boston College's Center for Corporate Community Relations, provides an insightful analysis of the contribution businessess make to community well-being....Corporate social responsibility is a significant issue in today's business environment, and thus this book is a timely and important addition to academic and professional business collections.?-Choice'As the creator of Boston College's Center for Corporate Community Relations, Ed Burke brings great knowledge and expertise to his subject. Every senior executive concerned with their community will benefit from this work.'-G. Craig Sullivan Chairman and Chief Executive Officer The Clorox Company'Ed Burke has written an invaluable theoretical and practical guide to achieving excellence in responsible corporate citizenship. The book is a must read for CEOs and managers seeking to begin or enhance an effective community outreach program.'-Virginia Rodriguez Director, Public Relations The Washington Post'[This] is a book that every nonprofit should read to help corporations see philanthropy as a way to achieve business goals while they help communities achieve social goals. In today's competitive environment, it is essential to find ways that corporations can be heroes to their stockholders, customers, employees, and communities through enlightened use of corporate contributions.'-Mark O'Connell President United Way of Metropolitan Atlanta'As Director of the Center for Corporate Community Relations at Boston College, Ed worked with us to help turn our vision of being a leader in corporate social responsibility into reality. Over the years, the NBA has employed many of the principles described in this book to ensure that our league and team community relations efforts are strategic, focused, and effective.'-Paula Hanson Senior Vice President, Team Operations National Basketball Association'What practitioners and students will find most valuable about this book is the author's detailed explanations, based on a lot of first hand knowledge and years of practical course teaching, of how companies can develop 'neighbor of choice' strategies. There is much excellent guidance with accompanying practical tools for companies seeking to understand their various communities, develop mutually beneficial working relationships with them, and keep the whole process under regular review.'-Chris Marsden Director, Corporate Citizenship Unit Warwick Business School University of Warwick Warwick, England Read more About the Author EDMUND M. BURKE is Founder and Director Emeritus of the Boston College Center for Corporate Community Relations./e He has worked with over 800 corporations around the world doing executive education, consultation, and research. He has taught community planning in graduate schools of social work and worked as a community planner in Williamsport and Pittsburgh, Pennsylvania and Marion, Ohio. Dr. Burke served as Dean of the Graduate School of Social Work at Boston College. He was a member of the White House Domestic Policy Council from 1978 to 1980, and he chaired the White House Conference on Strategic Planning. Read more

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