Book Description

Review 'a rounded account to turn stale strategies into moist, wealth-creating business models.' -- Financial Times, May 12 2003'argues that good firms go bad when they suffer from 'active inertia'...their values become dogmas, and their resources millstones.' -- Economist, May 31 2003'chock-full of compelling insights about how golden companies have been derailed and a select few have gotten back on track' -- International Herald Tribune, July 26, 2003'fascinating...will prod you to see leadership anew, as a series of commitments that must be carefully managed.' -- Toronto Globe and Mail, July 16 2003 Read more About the Author Donald N. Sull is an assistant professor of business administration in the Entrepreneurial Management area at Harvard Business School Read more