Book Description

Review Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business Evening Standard Ogilvy is the creative force of modern advertising New York Times Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? Yorkshire Post The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell City AM The king of advertising dispenses sound sense -- Robert McCrum Observer Read more About the Author David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999. Read more

Comments